USSD (Unstructured Supplementary Service Data) is a live two-way interactive mobile solution, compatible with smartphones as well as feature phones. USSD allows you to display plain text that users can interact with on their handset.
Businesses can use USSD in a variety of ways. This includes surveys, competitions, lead generation campaigns, loyalty program registrations, and more. It features prominently in the financial services industry and forms the backbone of many mobile banking services. Content for USSD can be customised according to the information entered by the customer. Responses are obtained in real time with full reporting available.
As part of a hosted solution offering we specialise in USSD application development and can assist you to build a powerful application. Have your own team of developers that can build your custom USSD application and support your integration requirements? Visit our API site to read our developer’s API guide.
Customers dialling standard rated USSD codes are charged 20c/20s on Vodacom, Telkom and Cell C or 22c/20s on MTN.
As the client, you can earn revenue off customer’s engagement with your premium-rated USSD application. For competitions the rate band is limited to R5.00.
Also known as reverse billed USSD this option is ideal for lead generation and insurance clients that wish to gather information from their customers at no cost to the end user.
