USSD (*120*25225#)

Connect Mobile has developed a robust USSD Application server and we offer USSD services within South Africa and Namibia (MTC network).  USSD or Unstructured Supplementary Service Data is a live two-way interaction service that allows you to display text on a user’s handset and enables the user to interact with different screens in the same way that you dial USSD codes to check your airtime balance.  USSD is not mobile device dependent.

USSD covers a wide variety of applications where interaction with a human voice is not required. This includes surveys, competitions and lead generation campaigns.  USSD features prominently in the financial services industry and forms the backbone of most of the mobile banking services offered by the major banks.  You can combine USSD with other mobile services such as SMS, whereby an airtime voucher can be sent to the customer as a reward for their participation and for providing information in a survey.

USSD content can be customised according to the info the customer has entered and if requested, dropped sessions can be picked up wherever they left off.  Depending on the length of the USSD application, communication with the customer can be completed in just a few seconds at a rate of only 20c/20sec.  Responses are obtained in real time with full reporting available.  We provide the following options:

Standard

The customer dialing in to the USSD application pays 20c/20s.  Fees are deducted from the customer’s airtime.

Premium

Rate bands of up to R5.00 are available where you as the client can earn revenue off the customer’s engagement on your USSD application.

Reverse Billed

This option is ideal for lead generators and the like that wants to gain the most interaction on their USSD application, these applications are at no cost to the customer.

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I’m a reseller of bulk SMS and other services and was in the market for a tool to increase my SMS sales, Genius SMS was the answer. I’ve been a client for many years now and enjoy the way they approach product development with the end-user in mind.

Chris Balak, PC2SMS

In this digital age we as a business require ‘clever’ content to encourage potential leads to engage with our suite of brands – Genius SMS is a terrific tool! The fact that one can add an opt-out link using Genius SMS allows my customers to send campaigns to any destination, regardless of whether it is a two-way message or not, while adhering to privacy laws in most countries. This feature has opened up new markets for my business.

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