INTRODUCTION

Disruptive technologies and economic challenges are changing the way companies and consumers engage in sharing relevant information and keep updated. Consumers are being flooded with marketing communication messages every day, which makes effective marketing and advertising a challenge for most companies. Connect Mobile identified this challenge and developed a unique marketing solution to address consumers with a cost effective and innovative marketing message. Genius SMS provides the ability to combine mobile advertising, social media, digital promotional flyers and the functionality to share to any digital or social media platform. This creates brand awareness, lead generation, increased conversion rates, successful marketing campaigns, ROI and more.

CASE BACKGROUND

Car Brand X required an effective marketing solution to launch a new car brand and promotional offering to the market. Car Brand X’s objective: Execute a cost effective marketing communication strategy and optimise return on investment (ROI). Various call to action methods were used for this campaign. Solution: Genius SMS was used and an image was embedded into a tiny URL. Once clicked, the offer was shown. Recipients could also redirect to Car Brand X’s website. The SMS also contained a “Call Me Back” prompt.

STATISTICS

A Genius SMS was sent to 5,000 recipients. The criteria of the product offering appealed to a certain predetermined Living Standards Measure (LSM) group which had an impact on the conversion rate of leads. Hence, the rate of potential positive responses was above expectations. Even though the main objective was revenue increase related, the value of web traffic for remarketing purposes was highly favourable.

The pie chart below illustrates how the call to action methods relates to positive leads generated by Car brand X.

WHY USE CONNECT MOBILE FOR SMS MARKETING?

Connect Mobile designed and developed Genius SMS. Mobile advertising will go directly to the potential buyer with 97% of messages being read within the first three minutes. Bulk SMSs are highly effective and creates a massive marketing impact with little effort and low cost to company. Genius SMS is an easy-to-use tool which embeds images, videos, PDF files or digital flyers which can be linked to your website or social media platforms. Companies have reported as much as 13% increases in website traffic and the time spent on the website also increased from an average of 14 minutes to 25 minutes.

Advertising via SMS is affordable, easy and quick. Genius SMS allows you to use the same eye catching flyer but send it straight to the client’s mobile phone. Recipients have the option of sharing the image on social media which increases your target market. This allows your target audience to act as brand influencers and collaborators to your existing marketing model, as Facebook users and other social media platforms have the ability to view the shared content and re-share it to their pages, where an online ripple effect is activated. Excellent marketing solution, highly effective, affordable and a healthy ROI.

PLUG INTO THE MOBILE REALM TODAY!

Sending an SMS to a customer is 95% cheaper than a call and only takes a couple of seconds to send to your entire database. SMSs also allow your customers to provide feedback with regards to test drives, new specials, competitions, car service reminders and even general customer service-related communication. Company reviews on Facebook increased by 15% on average following SMS marketing.

SMS communication can also be used for collection notifications, courtesy messages, service follow-up surveys and lead generation. Mobile end-users allow their handsets to ring to avoid telemarketers, however the power of the flashing envelope post to receiving an SMS ensures that your content is read.

Visit our website or click here to register for a free SMS account today!