In today’s digital age, businesses are constantly searching for new ways to connect with their customers and provide them with a seamless customer experience (CX) across multiple channels. Genius Bots presents the perfect opportunity to do just that. There is no doubt that chatbot technology such as Genius Bots has the power to bring about an efficiency to the interactions between a business and its customers and be beneficial for both parties involved. Customers enjoy an improved experience and increased levels of satisfaction, while the business benefits from a likely increase in conversions and possible brand loyalty as a result. Genius Bots is therefore a powerful tool that can revolutionise the way businesses interact with their customers to improve the customer experience and have a positive impact on the business’s sales and therefore return on investment (ROI).
Why invest in chatbot technology?
Well it’s worth noting that chat platforms have been serving around 5.8-billion users surpassing that of social media platforms which are only serving 4.6-billion users. This is according to Clickatell’s senior vice president, Werner Lindemann. Research done by WhatsApp also revealed the following:
- 81% of customers would message a business to find out about their products and services offered;
- 75% to receive support;
- And 74% said they would use chat to connect with a business in order to make a purchase.*
So what is Genius bots?
Genius bots is a nimble one stop chat shop (nestled in the Plugin platform) for any business, as it can plug into one or more digital channels, whether you want to chat to your customer on WhatsApp, Telegram or even via the web. It has been designed to provide customers with a consistent and personalised experience across all available channels, allowing them to seamlessly switch between the available channels without losing any context. Like any other instant messaging application, it allows for the sharing of photos, videos, files, locations, contacts and more. Should a subscriber not be available on the selected direct messaging application, due to not having mobile data or being unsubscribed, Genius Bots will automatically failover to SMS to ensure that the message is always delivered. Genius Bots also enables you to manage subscribers to your bots, send out broadcast messages, handle channel routing, reporting and much more.
Why use Telegram?
With over 200 million monthly users globally, Telegram is a multi-platform messaging service with privacy and speed as the core focus. Telegram for commercial use as in the case of Genius Bots is significantly more cost-effective than its rival WhatsApp but not yet as widely used. However with the option to encourage application installations with data or airtime incentives, your business can quickly boast a large Telegram member base.
Is WhatsApp right for my business?
WhatsApp is by far the most popular instant-messaging platform, actively being used by over 2 billion active users on a monthly basis. WhatsApp is supported on any smart handset with application access and is widely used all over the world. WhatsApp Business (WAB) supports two types of messages, user-initiated and business-initiated messages. WAB is perfect for large scale communication to clients and customers. To learn more about the difference between WhatsApp Business and the Business API solution click here.
Why choose Genius Bots?
Whether you are a major financial corporation that wishes to perform 2FA (two-factor authentication) or a school wishing to correspond with parents or students, Genius Bots has been designed with businesses just like yours in mind. The power behind the Genius Bots platform lies in its rich and intuitive features that allow for the effective management of your business communications. Some of these powerful features include:
Omni Channel – Being able to chat to your customers on their preferred channel in this day and age has become less of a nice to have and more of a must. Genius bots allows you to talk to customers across a variety of channels including WhatsApp, Telegram and Webchat with more channels coming soon.
Subscriber Management – Invite and track the status of your bot subscribers using the convenient Genius Bots web interface. You can message individual customers or send out broadcasts to all subscribers of your bot. Genius Bots supports both public and private bots. Allow customers to find your bots anywhere using public web links or set it to private to maintain “members only” chats.
Rich HTTP API – The Genius Bots HTTP API allows you to directly integrate your CRM or bespoke software solution with the platform, giving you full programmatic control of your bots, subscribers and messages. All you need is an API key and an account to start integrating.
Get started with Genius bots for your business today
Effectively integrating Genius Bots as part of your business communications strategy has many benefits. For one, Genius Bots can be used to handle simple and repetitive tasks, freeing up employees to focus on more complex issues of the business day to day. This can result in improved productivity and allows businesses to operate more efficiently. The insights gathered from the chat data can also be used to create marketing campaigns that are personalised, based on consumer behaviour and preferences, thereby further driving valuable engagement and conversions which would subsequently result in a positive impact on ROI.
So if you are looking to level up your business communications to improve the customer experience get in touch with our commercial team today. Send an email to customer@connect-mobile.co.za with your business communication requirements or fill out the contact form Genius Bots Contact Form and our team will be in touch.
